According to Senior Game Designer Ethan Fleischer in this fascinating Bridge Worlds featurette, Forces of the Imperium is "based in white's philosophy of building up a large army of small creatures" which will make using Sanguinary Priest to cash them in for damage potentially quite useful
(Whenever a creature you control attacks alone, that creature gets +1/+1 until end of turn for each instance of exalted among permanents you control.) If Merchant of Truth dies at the same time as one or more other nontoken creatures you control, its second ability will trigger for each of those creatures
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He has been interviewed by The New York Times and appeared as a guest on multiple radio shows, including NPR, as a trading card expert
Armament Dragon - Distributing counters generally isn't what you want, even if you can get the effect by flicering it
Besides its mythos, the card is prized for its powerful effect