Could it be her popularity as a character
It's an interesting mix of splashy legends and utility cards, so let's dive right in and see what's going on
However, I could easily see an IP like Star Wars doing a Magic collaboration , despite the existence of Star Wars Unlimited
And frankly, I'll take losing to Kaalia to most of the other Commander powerhouses because at least she feels fair

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Other players like mono-red aggro, Golgari midrange, and Mardu discard exist in small numbers, too