Summary cEDH decks are powerful, require deep Magic knowledge, and often win quickly with explosive combos
Villain variants have a long track record of pulling outsized collector interest, and a fresh, unsettling alternate art on one of Disneys most iconic antagonists is exactly the kind of card that finds buyers well beyond the competitive crowd
There are also plenty of land ramp spells, like Explosive VegetationExplosive Vegetation, Rampant GrowthRampant Growth, and CultivateCultivate
Recent buying behaviour hasnt been noteworthy, so its unclear why this and other Reserved List cards like Yawgmoths Will have been growing recently, aside from the obvious reason
If youre looking for a great deck builder, try and track down copies of FFGs Netrunner
Drawing an average four to six cards for five mana is a backbreaker in limited, and having this in the common slot to boot didn't hurt matters much