Both of Noctiss abilities are very unusual
For example, if you control The Ozolith ("Whenever a creature you control leaves the battlefield, if it had counters on it, put those counters on The Ozolith.") when Zack Fair's last ability resolves, you'll put the appropriate number of each kind of counter onto both The Ozolith and the target creature
The packs are great, of course, but I also love all the bonus stuff
The plan game one is to either go wider or bigger
We have been chasing the Pika 1997 First Place for years for one of our clients
All indications are that even if the cards were terrible, this would still sell amazingly well, but the card selection is definitely chosen to help move this product