It can provide a much-needed boost or some padding to your life total that lets you make riskier plays later on, on top of denying your opponent a spell
Other creatures will get the benefits (or, occasionally, drawbacks) of those things, but other creatures don't have counters or stickers on them unless they actually do
If you were lucky enough to pull one, check its market price at TCGplayer as virtually all of The Brothers War retro artifacts are worth at least $350 including Jalum Tome, Perilous Vault, and Altar of Dementia
Beyond just being good, Alela, Cunning Conqueror is also surprisingly easy to get ahold of
It's legendary so it's eligible for an EDH brew, and it already has evasion to fly over those ground pounders
Tons of YouTubers, Twitch streamers and TikToks are posting videos opening packs of Magic: The Gatherings new LOTR crossover cards