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Our flexible
we strengthen the scalp natural ability to fend off irritation
to maintain the tone and hydration of coloured or natural blonde hair
Keeps extensions from slipping…
with 92% of users reporting soothing effects and 88% experiencing instant hydration
Joico Colorful Anti Fade Shampoo - 300ml Accessories Our flexibleA gentle cleanser that takes out what you DONT want, and leaves behind everything you DO! With Joico Colorful Anti Fade Shampoo, daily buildup and debris are gently washed away; while it preserves the long term vibrancy and intensity of gorgeous haircolor. Heres Why Youll Love It Free of SLS SLES Sulfates * Gently cleanses color treated hair Fortifies hair for 3X greater resistance to breakage ** *SLS SLES Sulfates = Sodium Lauryl Sodium Laureth