Well, the payoff is that you get to unlock the potential of cards like Kindred Dominance or Herald's Horn or Mana Echoes
Youll play this in black lifegain/lifedrain decks either as a card or commander, and I can see weird games where all players get hurt once by Gollum at the beginning of the game and keep losing life in increments throughout
If he has damage on him by the start of your turn, his strength bumps up by a whole four points
Character glimmers can include traditional characters (like Mickey Mouse), princesses (like Cinderella), villains (like Yzma), sidekicks (like Heihei and Sven), and really any of the Disney friends we know and love
Its unlikely there will be any additional play events around this time, due to the nature of new products
Youll play this card every time, and feel good about doing so.