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and Notices
Arranged in Thematic Sections
the Reader is Guided on the Accounting Elements of a Business Plan and Sources of Finance for a Business Venture
As Well As Up-To-The-Minute Policy and Newsworthy Examples
Ezibalulekileyo Ke Zizinto Ezifana Nokubaluleka Kombulelo
Marketing for Entrepreneurs (The Entrepreneurship Series) and Notices"Marketing for Entrepreneurs" Provides an Overview of the Marketing Process for the Owner Manager of a Small Business. the Title Guides the Reader Through the Process of Developing a Marketing Plan, and Includes Chapters on Identifying, Collecting, Analysing and Using Information Through Market Research; Pinpointing the Target Market and Deciding on Mass Marketing or Market Segmentation; Product Decisions Such As the Product Service Mix, Branding,
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