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Zona says that pre-appointment prep is rare in the industry, and allows her stylists to cater consultations to the brides specific situation

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"Cute, comfortable and feminine, this gingham dress has smocking at the bust to create some shape and flirty ruffles around the neckline to add interest," she says, adding that the high neckline and flowy silhouette create an hourglass shape

Pure can be rich and opulent, too, she told Vogue in 1997

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