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Alongside this in the final years of a decade, there was a return to 1940s and 1980s structured silhouettes, nipped-in waists and shoulder pads (Laver 293)

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As the brand's owner at the time, Peter Capolino, told Fortune in 2003, "I figured my market was 35-to-75-year-old conservative, college-educated, suburban white men." But in 1998, after Outkast's Big Boi was styled in a throwback Dale Murphy (Atlanta Braves) jersey for the duo's "Skew It on the Bar-B" music video, it quickly became clear that his target market was far Blacker and swaggier

1 Naked dresses Getty Images Liz Hurley arriving on the arm of then-boyfriend Hugh Grant at the Four Weddings and a Funeral premiere wearing *that* Versace safety pin dress is easily one of the most iconic fashion moments of the 90s

I spent too much money on bags that served as armor, a method of defensively broadcasting my success in case I ran into anyone from high school

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