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[8] In South Africa, the Salvation Army used the dress in a 2015 campaign to raise awareness of domestic violence, with the slogan: "Why is it so hard to see black and blue?" [56] See also References "White and gold version of 'the Dress' in auction for Comic Relief charity"

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[45] [46] The first large-scale scientific study on the dress was published in Current Biology three months after the image went viral