princess diana in a black dress The Real Story of Diana's 'Revenge Dress' Princess Diana Black Revenge Dress

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Color Block Black White Retro Pattern A-Line Dress Designed and sold by BleuSky CA$79.70 CA$79.70 Super-easy returnsProblem

Ben Fischer of the New York Business Journal reported that interest in the first BuzzFeed article about the dress exhibited vertical growth instead of the typical bell curve of a viral phenomenon, leading BuzzFeed to assign two editorial teams to generate additional articles about the dress to drive ad revenue, and by 1 March, the original BuzzFeed article had received over 37 million views