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Within just hours of the Buzzfeed story appearing, Bleasdale's photo had spread around the world, and got scientists and philosophers talking

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(I had 97 percent of the data from the original run within a month of the dress release and could have published right then and there.) This brings me to the final reason why the dress is important: Its been over two years since the dress, but this paper and another one that just came out represent the first truly rigorous studies on the dress effect

Just look at those beadstheyre like twisted branches straight out of the eerie woods from Snow White