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Matched with severe, high-necked tailoring, it was a startlingly sombre fashion choice on what might have been expected to be a day of joy for the wife of the new president

But when you are standing alone at prom, wearing that same plain bridesmaid dress often looks unfinished or too simple compared to the high-energy fashion around you

I cant go past a beautiful paisley print like the lovely boho maxi dress, below, from Cotton Dayz

Being a mother of the bride or groom comes with some uncertainty: ambiguous roles and financial responsibilities, to name a few

One powerful insight from research: people judge you less on "style" and more on appropriateness for the context

Adorned with sparkling rhinestones, the dress adds a dazzling touch of glamour and sophistication