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Its texture and durability are the main reasons behind its popularity

28 Cute Summer Dresses to Buy Now and Wear on Repeat PureWow editors select every item that appears on this page, and some items may be gifted to us

Wow the crowd in this off-the-shoulder short champagne prom dress by Juliet

"We are seeing lots of muted pastels in soft tones juxtaposed by the colors of the season: shades of red and golden-hour hues," Smallshow says

Angeltanked is a super popular influencer on TikTok, posting hilarious Dress To Impress videos

The celebration that follows requires a dress that stands completely on its own, without the robe, in front of everyone who matters to you at one of the most photographed moments of your life