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EAN: 9788119626830
whether they are new to the subject or seasoned scholars
Release Date: 24-03-2015
this book is designed for students and professionals alike
Marketing Of Services APPAREL counselingAuthor Name: Dr. Renuka Biswas ISBN: 9789357670227 Edition: First 2023 Pages: 296 Price: Rs. 899 About the Book: This book, Marketing of Services for BBA Students, is designed to provide a clear understanding of services marketing. It covers the fundamentals of service marketing, including service design, positioning, quality, and the marketing mix, tailored specifically for BBA students. Contents: Unit 1: Introduction to Services Marketing Unit 2: