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The Google-backed company has begun polling users about what colours they see in the now infamous dress in order to figure out what role genetics may play in colour perception

Luke Skywalker versus Darth Vader

And the Hawaiian floral print has me dreaming of my next vacation

And let's not forget the power of monochromatic makeup

"A dress like this is a great option because the red lace overlay is very flattering for women who are 50 or older who may be uncomfortable with their midsection," she explains