Ben Fischer of the New York Business Journal reported that interest in the first BuzzFeed article about the dress exhibited vertical growth instead of the typical bell curve of a viral phenomenon, leading BuzzFeed to assign two editorial teams to generate additional articles about the dress to drive ad revenue, and by 1 March, the original BuzzFeed article had received over 37 million views
That upper deck was important, Robison said
From shoes to wear with a denim shirt dress, denim mini dresses to denim maxi dresses, I've got your denim dress outfit covered
Take inspo from Miami nail technician Ian Hoang, who used sparkles and gems atop a glossy neutral base, fit for a wedding party with a modern vibe
Styles utilizing premium, skin-friendly materials with an effortless vibe are dominating the 2026 market.
I went digging through some of my favorite online retailers like Nordstrom, Loft, Lands End, and Maurices, and found some seriously stylish dresses under $100